Hidden in Plain Sight: Australia’s Forgotten Market

On March 22 2018, our UX Director, Áine Hart, presented at ad:tech Sydney , the original industry authority for marketing and media technology.

Drawing on learnings from a recent User Experience project for our client Anglicare, Áine explored some of the challenges and benefits associated with engaging older audiences on a digital platform, and discussed common flawed assumptions.

The over 65s currently account for 1 in every 6 Australians, and that number is continually growing, however, they are often overlooked by marketing and customer experience professionals alike, despite their considerable spending power, and being responsible for more than 20% of Australia’s internet traffic!

Anglicare have kindly agreed to let us share Áine’s slides with you, so even if you weren’t at ad:tech this year you can still check out the presentation and gain insight into how you can target this market. Check it out below. If you’ve got any questions on anything covered in this presentation, feel free to get in touch – we’d be happy to go through the topics with you in more detail.