Experience Design
As a UX agency in Sydney, our experience design specialists combine data, behavioural science and design innovation to deliver exceptional experiences.
Our approach to delivering successful outcomes
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Data & insights led
Our data and insights-led approach to creating exceptional experiences involves using quantitative and qualitative data to inform every stage of the process. Our decisions are based on evidence and user behaviour insights, leading to more effective and user-centric outcomes.
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Behavioural science principles
Our research and design approach is underpinned by our understanding of human behaviours, and how they interact with your website or product. We use psychology-based techniques and principles to create impactful experiences. -
Accessible & inclusive design
All of our design assets are crafted with a strong focus on accessibility and inclusivity. These considerations are integrated into every stage of our digital design process, ensuring they are foundational rather than an afterthought. -
Collaborative approach
Throughout the design process we engage with internal experts and stakeholders to ensure diverse perspectives and hard earned knowledge inform the final experience. We encourage open communication, co-creation, and iterative feedback loops, leading to more innovative, user-centric, and effective solutions.
Discover
Research & strategic consulting
Our rigorous research methodologies, based on cognitive and social psychology, ensure that we completely understand your business and users.
We uncover powerful human insights to help shape services, products and digital experiences, and offer a range of research and strategic consulting services:
- Experience vision definition.
- Stakeholder workshops.
- User research.
- Content audits.
- Comparator and trend research.
- Expert reviews.
- Gap analysis.
- Strategic consulting.
Define
Research synthesis & opportunity identification
The XD team synthesise research insights to clearly articulate the goals, user needs, user journeys, behaviours and requirements. We create high quality, engaging assets to lay solid foundations, paving the way for a successful outcome.
- User persona creation.
- Current and future state journey maps.
- Information architecture design.
Design
Digital design & validation
We reimagine digital user experiences to simplify complex requirements into innovative designs that drive business success. We validate experiences with your end users across internal staff, stakeholders and customers.
- Treejack testing.
- UX and UI design.
- Rapid prototyping.
- Design system creation.
- Usability testing.
Improving outcomes
Optimising designs for conversion
We know that design is never done. Sitback has a proven Conversion Rate Optimisation (CRO) program that allows you to design, test, and scale learnings on your website to drive conversions based on data-driven insights.
Integrated experience design
Going beyond digital
Your website represents just a part of the customer experience journey you provide. While we excel in designing exceptional digital experiences, we also offer extensive expertise in crafting cohesive and comprehensive user experiences across physical touch points too.
Our approach involves thoroughly understanding the pain points and opportunities faced by your end customers, while also identifying how your business can implement changes to enhance operations and support staff, ensuring that your offline experience matches up to the online one.
- Employee experience research.
- Service design blueprints.
- Roadmaps for change.
“The team used a customer-centric design framework that unearthed a number of insights through direct conversations with customers that the Bank was able to leverage to enhance its value proposition, better demonstrate empathy to customers and improve targeting of these segments.”
Trusted by user experience pioneers
Award winning UX agency
Not just a pretty face
Our work with the Sydney Opera House won Best In Show for User Experience at the 2024 Australia Web Awards.
Improvements in event discoverability and transaction processes increase visitors’ propensity to buy tickets and present opportunities for upselling and cross-selling additional experiences like tours and beverage packages.
Delivering exceptional experiences for our clients
